INSPIRED BY AFRICA. CREATED FOR THE WORLD.MOBALI · Launch targeted for 2027

KASONGO / FINE FOOD PROJECT

Project
Charlotte.

Fruits.
Stories to pass on.

Baobab, mango and hibiscus open a project of jams and juices inspired by Central and West African fruits. Europe is the first intended market.

Pilot batch under study · provisional brand nameDiscuss this project
Charlotte project baobab jam jar mockupCharlotte project hibiscus juice bottle mockup
Indicative mockups · name, recipes and packaging to be validated.

THE PROPOSED PILOT RANGE

Two jams. Two juices.

Indicative mockup: Baobab jam

Baobab jam

The signature fruit and its texture are at the heart of the first concept.

Glass jar · target ~250 g
Indicative mockup: Mango jam

Mango jam

A familiar flavour to introduce the range into new everyday habits.

Glass jar · target ~250 g
Indicative mockup: Hibiscus juice

Hibiscus juice

Hibiscus as the starting point for a floral, tangy profile.

Glass bottle · 250–330 ml to be defined
Indicative mockup: Mango juice

Mango juice

A sweet, fruity direction to complete the discovery.

Glass bottle · 250–330 ml to be defined

These mockups illustrate an intention. They are not final labels or validated food information.

THE PROJECT'S NEXT STEPS

Ginger, tamarind and fruit jellies.

Ginger and tamarind are envisaged after the pilot. Fruit jellies remain a medium-term direction, with a specialist partner still to be identified.

01

Evaluate the pilot

Contract manufacturing, available formats, costs and lead times for the four products.

02

Validate the products

Formulations, compliance, storage and logistics to European markets.

03

Define the brand

Final name and identity to be decided before any sales launch.

Exploratory project. No batch ordered, launch confirmed or product offered for sale.

FOLLOW THE NEXT CHAPTER

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